Résumé

FROST SIMULA

Goal-oriented strategist with a track record of delivering complex, scalable digital products. Expert at streamlining teams from conceptualization through development, deployment, and operation. Recognized for delivering detailed work, setting high standards, and consistently advocating for customers and end users alike.

EXPERTISE

28+ years of successfully leading teams in digital product strategy, design, and development.

  • Expertise includes business analysis, user research and design, solutions architecture, project estimation, scoping, bidding, software development, and system administration.
  • Experience with web applications, mobile apps, device firmware, desktop applications, cloud services, open source software, SaaS platforms, and front-end languages/tools.
  • Demonstrated sales revenue growth by delivering products and services aligned to long term strategies and goals.
  • Known for cultivating strong, cohesive, collaborative teams.
  • Development philosophy fosters surfacing risks early and taking an open, cross-functional approach that includes compliance, operations, usability, accessibility, equity, and market relevance.
  • Strong communication, presentation, leadership, management, problem solving skills with all levels of stakeholders.
  • Broad industry expertise (safety, compliance, trades, hospitality/entertainment, publishing, political campaigning, professional services)

PROFESSIONAL EXPERIENCE

Deluxe
3M
amazon.com
Deluxe
3M
amazon.com

UI Developer

UX Designer / Researcher

Principal Solutions Architect

Oct 2022 – Jan 2024

Amazon Pime Video – New York, NY (remote)

  • UX design of a cloud-based system to automate client onboarding, integrating their live broadcast feeds with 3rd party advertising networks and our streaming technologies.
  • Managing a portfolio of 9 enterprise clients, their various projects, and conducting UX research.
  • Overseeing the monetization of 75+ new broadcast channels every month, performing validation testing, and researching metrics.

Principal UX Project Manager

Oct 2021 – Oct 2022

3M – Maplewood, MN

  • Managing a team of 4 UX Researchers.
  • Overseeing new product research of one of the company’s first ever suite of SAAS products.
  • Validating and advising the design of 3 integrated digital products, a cross-platform permissions system, a self-service subscription payment portal, integrated sales and marketing tools, and a hardware installation mobile app.

UX Manager

Mar 2015 – Mar 2021

Brady – Plymouth, MN

  • Managed a team of 5 UX engineers, designers, and tech writers.
  • Oversaw the design of 3 printers, 11 desktop software applications, 1 cloud service, and 4 native mobile apps.
  • Oversaw the design of a new universal firmware platform for OEM hardware, consolidating and modernizing 6 legacy systems.
  • Designed a first in-kind label creation mobile app and peripheral printer solution in just 8 months, winning the EC&M 2019 Product of the Year.

Senior UX Consultant

May 2014 – Nov 2014

Horizontal Integration – St. Louis Park, MN

Multiple consulting engagements focusing on research, user-centered design, information architecture, prototyping, accessibility, and usability testing. Clients included:

  • Connexions Loyalty
  • Capella University
  • 3M

Senior Solutions Architect

Oct 2010 – May 2014

The Nerdery – Bloomington, MN

Delivered multiple consulting engagements on schedule with zero scope creep including:

  • Web applications, mobile apps, cloud applications, etc.
  • End-to-end development projects from business needs analysis, requirements gathering, end-user research, strategy proposals, conceptual design, fact-based project estimation, and responsible scoping.
  • Conducted pre-sales engineering of an enterprise cloud-based medical provider lookup system and closed the sale within a week of bidding.

Developer

Jul 2008 – Aug 2010

SMSC Gaming Enterprise – Prior Lake, MN

  • Created all digital media, including websites, digital signage, and touch-screen kiosks.
  • Provided analysis and migration of unstable websites to a compliant service infrastructure including managed hosting, open source CMS, and enterprise professional services.

EDUCATION

KRS Computer & Business School (2001)
Bloomington, MN

Bemidji State University (1993)
Bemidji, MN