Résumé

DIGITAL PRODUCT STRATEGIST

Goal-oriented strategist with a track record of delivering complex, scalable digital products. Expert at streamlining teams from conceptualization through development, deployment, and operation. Recognized for delivering detailed work, setting high standards, and consistently advocating for customers and end users alike

EXPERTISE

20+ years successfully leading teams in digital product strategy, design, and development.

  • Expertise includes business analysis, user research and design, solutions architecture, project estimation, scoping, bidding, software development, and system administration.
  • Experience with web applications, mobile apps, device firmware, desktop applications, cloud services, open source software, SaaS platforms, and front-end languages/tools.
  • Demonstrated sales revenue growth by delivering products and services aligned to long term strategies and goals.
  • Known for cultivating strong, cohesive, collaborative teams.
  • Development philosophy fosters surfacing risks early and taking an open, cross-functional approach that includes compliance, operations, usability, accessibility, equity, and market relevance.
  • Strong communication, presentation, leadership, management, problem solving skills with all levels of stakeholders.
  • Broad industry expertise (safety, compliance, trades, hospitality/entertainment, publishing, political campaigning, professional services)

PROFESSIONAL EXPERIENCE

Designer
2000
Developer
2005
UX
2010
PX
2015
Strategist
2020
2000
2005
2010
2015
2020

Designer

Developer

UX

PX

Strategist


Simula Consulting

Columbia Heights, MN

Managing strategy for a range of organizations such as Blue Earth Interactive, HeightsNEXT, Center Point Plumbing, Hoodwinked House, and the Amáda Márquez Simula political campaign.

Digital Product Strategist

2008 – Present

  • Increased sales for a trades contractor by 30% YoY for 10+ years.
  • Built a viral blog that was shared 25,000 times in the first year of operation.
  • Drove voter outreach to elect a first-time, diversity candidate for mayor resulting in a 10 point lead during the 2020 pandemic.

Brady

Plymouth, MN

Leading manufacturer of industrial labels and label printing solutions.

UX Manager

2015 – 2021

  • Managed a team of 5 UX engineers, designers, and tech writers.
  • Oversaw the design of 3 printers, 11 desktop software applications, 1 cloud service, and 4 native mobile apps.
  • Oversaw the design of a new universal firmware platform for OEM hardware, consolidating and modernizing 6 legacy systems.
  • Designed a first in-kind label creation mobile app and peripheral printer solution in just 8 months, winning the EC&M 2019 Product of the Year.

Horizontal Integration

St. Louis Park, MN

Consulting firm.

Senior Consultant

2014

Multiple consulting engagements focusing on research, user-centered design, information architecture, prototyping, accessibility, and usability testing. Clients included:

  • Connexions Loyalty
  • Capella University
  • 3M

The Nerdery

Bloomington, MN

Digital product research, design, and development agency.

Senior Solutions Architect

2010 – March

Delivered multiple consulting engagements on schedule with zero scope creep including:

  • Web applications, mobile apps, cloud applications, etc.
  • End-to-end development projects from business needs analysis, requirements gathering, end-user research, strategy proposals, conceptual design, fact-based project estimation, and responsible scoping.
  • Conducted pre-sales engineering of an enterprise cloud-based medical provider lookup system and closed the sale within a week of bidding.

SMSC Gaming Enterprise

Prior Lake, MN

Mystic Lake Casino Hotel

Developer

2008 – 2010

Responsible for:

  • All digital media, including websites, digital signage, and touch-screen kiosks.
  • Providing analysis and migration of unstable websites to a compliant service infrastructure including managed hosting, open source CMS, and enterprise professional services.

EDUCATION

KRS Computer & Business School
Bloomington, MN

Bemidji State University
Bemidji, MN